ouyangchefen

Design for Sustainability Guideline & Toolbox

Research Project



Design for Sustainability Guideline & Toolbox is a research project developped within Taiwan Design Research Institute, and funded by the Ministry of Economic Affairs. The project situated as a design thinking tool for stimulating the industry-academia cooperation, in order  to foster collaborative engagement with a spectrum of stakeholders.



Brand Design



MÖR PIZZA is a brand identity design project for pizza shop MÖR PIZZA. The project includes the brand development process through illustration, logo design and typography, and how they could be applied on the merchandise.





朋友の本: Asian Art Book Fair Berlin 2021 is a graphic & brand identity design project. By developing the event identity, which links three major countries of participating publishing houses, the work includes logo design, typography, the poster, ticket and the campaign.



Master Thesis



The thesis was conducted within M.Sc. Programme of Sustaianble Urban Planning and Design in KTH Royal Institute of Technology, School of Architecture. Spanning across half-year, the project focuses on the symbiotic forms of electricity production on Gotland, Sweden between territories. Through series of investigation on landscape and vegetation along the west coast of Gotland, the design strategies are proposed to reclaim the territories and create an inhabiting ‘electricitarium’, simultaneouly to deal with the large-scale rural landscapes and objects that are to provide for a remote urbanity.





Would you mind, a pear pie for fika instead of semla?

Would you mind, a pitted-face watermelon tonight after dinner and save some fresh hand-picked berries for tomorrow?

Would You Mind is a project focusing on the fruit waste and distribution. The design includes the brand identity and UI design for mobile and laptop. The aim of the project is to create a platform which links the network of local farmers, producers, makers and consumers, in order to save more fuits and overdue vegetables which have less attention in the market.




what is this place what is its nature is a visual design & merchandising project for LABLAB, an urban think tank studio in Stockholm. The work includes stickers design and window merchandising design for their future open-house event in the office.





The City for the Mind is a video essay which is part of research of the urban design studio project in KTH School of Architecture and Built Environment, autumn 2020. It aims at exploring the loneliness and mental state in modern Swedish society, especially in urban environment that how do people confront the mental illness and search for belongness.



Poster design for the french link stitch bookbinding workshop. Inspired by the meticulous craft of stitch bookbinding, the design starts with the illustration of little workers, putting in the elements of different tools of stitch bookbinding.




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